Building audiences with new media
Content is king when you want to be found by search engines or find new audiences.
Search optimisation and social media
Direct GAP provides good quality gap insurance at competitive prices. This blog channels the enthusiasm James Cartwright, company owner, has for cars. Blended with a view of innovation and change in the automotive sector.
It has put the website on the first page of Google for key search terms.
Creating a network
Using Facebook to spread the word from community group to community group about a conference on Community Land and Shared Assets and bring together an audience which would find it useful.